High Point Market/ASID Design Viewpoints Series
Date/Time
Date(s) - 15 Apr 2016 until 18 Apr 2016
12:00 AM - 12:00 AM
Location
High Point Theatre
Category(ies)
CEU accredited seminars to grow your design business
Presented in cooperation with ASID, this lively and informative seminar series offers business-building ideas from design industry leaders. Each Market, we feature topics tailored specifically to the needs of professional designers. All attendees earn .1 CEU credit at every Design Viewpoints session, except for the Friday session, at which you can earn .2 CEU credits. Events are held in the High Point Theatre at the Transportation Terminal.
- Noon sessions include a complimentary boxed lunch, a breakfast buffet opens at 8:30am for the morning sessions, available on a first-come, first served basis. (The extended Friday session does not include a meal.)
- Attendees earn .1 CEU credit at each session (.2 CEU credit for the extended session on Friday)
Details about the ASID-endorsed Opening Day Event with Polly LaBarre can be found at http://www.highpointmarket.org/event/opening-day.
Friday, April 15, 2016, 1:30 p.m. – 3:30 p.m.
DVS EXTENDED SESSION – The Power of Interior Photography – Position Your Existing Work to Appeal to New Clients
Speaker – Bert VanderVeen, VanderVeen Photography
Presented by ASID and the High Point Market Authority. Hear directly from the official photographer of the High Point Market Authority, Bert VanderVeen, on what it takes to make an impact through interior photography. This is a course to help designers work with professional photographers — what to expect, what to search for, and how to get the most out of one shot. A potential client can judge you on the first image they see — are you prepared to take your design work to the next level? Advance registration is required. $125 for ASID members, $195 for non-members. .2 CEU credits.
Saturday, April 16, 2016, 12:00 p.m. – 1:30 p.m.
Benefit or Detriment – The Impact of Government Laws and Regulations on Your Design Business
Speaker – Jim Brewer, The American Society of Interior Designers
Presented by ASID and the High Point Market Authority. Whether a design firm focuses on residential or commercial spaces, public policy issues will arise and impact its business. Therefore, it is imperative for interior design business owners to understand how government decisions will affect them, their employees, and the services they offer to clients. This course will encourage design firm owners to strategically think how to better their business plan through awareness of public policy decisions affecting them, and therefore, the industry as a whole. Complimentary boxed lunch. .1 CEU credit.
Sunday, April 17, 2016, 9:00 a.m. – 10:30 a.m.
The Press Release is Dead – How to Perfect the New Pitch and Get Published!
Speaker – Amy Flurry, Recipe for Press
Presented by ASID and the High Point Market Authority. Why do some interior designers seem to get all the press, and how can you become one of them? Hint: they’re not writing press releases! Learn valuable insider knowledge tips from an editor of Lucky, Country Living, Conde Nast Traveler,House Beautiful, and Refinery29. Hear what editors everywhere look for in today’s pitch (but rarely tell you), and what sends them reaching for the delete button. In addition to dissecting the winning formula, she’ll show you how to anticipate what editors need, and the call to action that gets a response. Complimentary breakfast buffet begins at 8:30am. .1 CEU credit. Immediately following the presentation, join Amy for a meet and greet book signing event.
Sunday, April 17, 2016, 12:00 p.m. – 1:30 p.m.
Your Firm and Your Legal Contracts – The Top 10 Things You Need to Know
Speaker – Alan Siegel, Levy Sonet & Siegel, LLP
Presented by ASID and the High Point Market Authority. Hear from the expert in interior design contract law, and prioritize what really is important to your firm and your contract agreements. In just one hour you will gain critical insight from Alan’s 40+ year career working with the top designers in the industry. This course is relevant to designers starting their own firm or established designers who need to refresh their contract operations. Complimentary boxed lunch. .1 CEU credit.
Monday, April 18, 2016, 9:00 a.m. – 10:30 a.m.
Key Drivers of Emerging Trends – Designing Winning Spaces and Products that Sell
Speaker – Stacy Garcia, Stacy Garcia, Inc.
Presented by ASID and the High Point Market Authority. Looking to expand your brand and position yourself as a design expert? A design firm is no longer just designing interior environments, they are shaping how clients live, work, play, and heal. Get ready to focus on the proven forecasting process and emerging trends in materials, color, and design. Walk through steps of running a licensed product brand and how this can influence your business. This course can inspire and empower you to elevate your brand through proven techniques. Complimentary breakfast buffet begins at 8:30am. .1 CEU credit.
Additional details and a link to RSVP (when required) for the Design Viewpoints Series can be found at http://www.highpointmarket.org/event/design-viewpoints-series
ASID BONUS SESSIONS
ASID will also be offering two bonus sessions while at High Point Market. Offering an additional .1 CEU credit at the Monday session, attendees can earn a total of .8 CEU credits through the Design Viewpoints Series (.6 CEUs), bonus sessions (.1 CEUs), and the ASID-endorsed Opening Day Event (.1 CEUs), “Re-inventing Design and Retail – Mavericks Driving the Future” with keynote Polly LaBarre, founding member of Fast Company Magazine and MIX (the Management Innovation Exchange). The bonus sessions include:
Friday, April 15, 2016, 4:00 p.m. – 6:00 p.m.
High Point Theatre
Houzz University
Speaker – Lauren Gold, Houzz
NOTE: This session is sold out as of 4/11/2016
Presented by ASID and the High Point Market Authority. Houzz University is a 2-hour, interactive, hands-on workshop where Lauren Gold, a Houzz marketing expert, will work with industry professionals side-by-side in a classroom style setting. This style helps attendees get acquainted with your showroom in a relaxed way. This is a great opportunity to partner with Houzz, the industry leader in the residential design space, while bringing new faces from the trade into your showroom. It is highly recommended to bring your laptop to this event. This course is free to attend, advance registration is required. This session does not include CEU credits.
Monday, April 18, 2016, 3:00 p.m. – 4:30 p.m.
Lexington Showroom, 1300 National Highway
Are You Ready to Become the Preferred Designer for Affluent Customers
Speaker – Gail Doby, ASID, Design Success University
NOTE: The CEU session is sold out as of 4/11/2016, but the reception to follow is still open for attendance.
Presented by ASID and the High Point Market Authority. Gaily Doby, ASID, knows first-hand most designers need and want more affluent clients because they feel it is the key to making more money. Getting more affluent clients is just a small part of building a more profitable business. In this workshop, Doby and attendees will discover best practices for attracting and winning clients, and setting expectations so you are in control of your clients. Reception to immediately follow. All tickets are being generously sponsored by Lexington Home Brands ($195 value), allowing you to attend this highly valuable session at no charge! Advance registration is required. .1 CEU credit.
NOTE: This event will be held at Lexington Home Brands Showroom. Complimentary rides every five minutes from the Lexington downtown reception studio (116 East Commerce Street) to the main showroom campus (1300 National Highway).
Additional details and a link to RSVP (when required) for the ASID Bonus Sessions can be found at http://www.highpointmarket.org/event/bonus-sessions.